Rocket Go
Context & Problem
Target Users
Travelers seeking affordable flight tickets and a simple, trustworthy booking experience
Goals
- Create a warm and trustworthy visual identity that stands out in the travel market
- Design intuitive UX flows for flight search, booking, and payment
- Develop a cohesive design system for scalability across platforms
- Ensure responsive and accessible design for both desktop and mobile users
Rocket Go aimed to create a new flight booking platform that combined a warm, inviting brand identity with a seamless and intuitive user experience. The challenge was to design not just the interface but the entire brand system — from logo and CI to booking flows — in a way that built trust and felt human-centered.
Process
Collaborated with stakeholders to define brand personality and positioning
Designed the full CI system including logo, color palette, and typography with an orange-toned visual language
Mapped out user journeys for booking flights and managing reservations
Built wireframes and interactive prototypes focusing on simplicity and trust
Iterated on feedback from usability testing and refined visual design
Developed scalable UI components and design tokens for future growth
Solution Overview
A cohesive brand and product experience for Rocket Go, combining a warm orange-toned identity with a user-centric interface. The platform allows users to search, compare, and book flights seamlessly while feeling confident and cared for throughout the journey.
Outcome & Learnings
Rocket Go successfully launched with a brand identity users described as 'friendly and reliable.' Usability testing showed a 45% faster booking time compared to competitor platforms, and early adopters reported a 90% satisfaction rate with the booking flow and interface clarity.