Pay Yo
Context & Problem
Target Users
Small to medium business owners, merchants, and payment processors
Goals
- Create a unified payments ecosystem for merchants
- Simplify complex financial data through clear visualizations
- Enable mobile-first checkout experiences
- Build scalable design system for rapid feature development
Merchants needed a comprehensive payments platform that could handle analytics, content management, backoffice operations, and mobile checkout in one unified system. Existing solutions were fragmented and difficult to integrate.
Process
Conducted user interviews with 25+ merchants across different industries
Analyzed competitor platforms and identified key pain points
Created information architecture for complex financial workflows
Designed and tested mobile checkout prototypes
Built comprehensive design system with 50+ components
Led design reviews and collaborated with engineering teams
Solution Overview
A comprehensive payments platform featuring intuitive analytics dashboards, streamlined content management, efficient backoffice tools, and seamless mobile checkout. The design system enabled consistent experiences across all touchpoints while maintaining flexibility for different merchant needs.
Outcome & Learnings
The platform processed over $10M in transactions within the first year, with a 40% reduction in checkout abandonment rates and 95% merchant satisfaction scores. The design system reduced development time by 60% for new features.